Reminder: just 4 hours until we go live with Cherie Hu (Water & Music) & Vincent van Gils (Grumpy Owl Games)

The inaugural ALC livestream: monetization, community management, games, more.

In about 4 hours, we’re going live for the first time with an interactive livestream.

November 19 at 8pm CET Berlin, 2pm New York, 11am LA, and 2am Bangkok.

Today: join the inaugural ALC livestream. In conversation with Cherie Hu (Water & Music) & Vincent van Gils (Grumpy Owl Games).

How to join?

🟪 If you haven’t already, get on Discord. Discord is available in your browser, on your desktop (Windows, Mac, Linux) and as a mobile app (iOS, Android). Download page.

⬛️ Join the Artist Lockdown Challenge community on Discord.

🟪 At kick-off time, join 🔊 #live-stream voice channel on our Discord. You’ll be muted, but you can interact with us through questions and comments in #live-text.

Join the stream on Discord


What will be discussed?

  • The ins and outs of building fanbases and communities

  • Monetizing your fan relationships

  • Crowdfunding best practices

  • What music can learn from physical and digital gaming

Who are speaking?

Besides your humble ALC organisers, Carlo and Bas, we have invited two phenomenal creatives.

Cherie Hu (Water & Music)

One of the sharpest minds in music is without a doubt Cherie Hu. She runs Water & Music, an independent newsletter, research hub and paid membership community, has written for Rolling Stone, Billboard, Pitchfork, and has spoken at all the most notable music biz conferences.

She has built up a community around a newsletter that has nearly a 1,000 paying members, since it’s an invaluable resource to stay up to date on the present & future of music.

Vincent van Gils (Grumpy Owl Games)

Vincent van Gils stood out to us as a participant in the Artist Lockdown Challenge, because his company Grumpy Owl Games has nothing to do with music. Grumpy Owl is a game company. They have run multiple successful crowdfunding campaigns, recently pulling in over EUR 50,000 on their Kickstarter for an expansion pack for their board game ‘Untamed’.

If Vincent could learn from tasks specifically designed for musicians, then there must be a lot we can all learn from him too. 

See you in a few hours!


🟪⬛️ artistlockdownchallenge.com | instagram | discord